Friday 4 - What the Shape of Your Logo Says About Your Business: 3/13/20

Published: Fri, 03/13/20

Something tells me this doesn't feel like the usual beginning of a weekend for you. If you're like me, you've spent the bulk of the last 72 hours debating over if/when you should close your gym, and will be wrapping the week just as unsure of your decision as I am. If it helps, know that none of us are pulling out the old Pandemic Survival for Gym Owners handbook to navigate this confusing and overwhelming process.

This being said, I want to maintain some level of consistency in your world by delivering my weekly collection of interesting material to either wrap up your work week, or kick off your much deserved down time.

Let's get things started by sharing the first episode of Niched, a podcast I released earlier this week:

They Said My Idea Wouldn't Work, So I Sold 100K Units Anyway: AJ Wnukowski - It isn't hyperbole when I tell you that AJ is the hardest working person I've ever met. Check out this discussion where the two of us discuss the fascinating ride he's been on since launching his 7-figure consumer goods business.

My Friday FOUR:

Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:

A Message on a Pen - This article is a perfect reminder of how simple you can go with scaling your word-of-mouth business generation strategy. You don't need a huge budget or an MBA to get your operation on the radar of unsuspecting potential clients.

3 Myths of Entrepreneurship That Most Business Books Won't Tell You - It's incredibly important that we all acknowledge how challenging small business ownership is instead of only discussing the success stories we've pulled off the shelves of Barnes & Noble. If I ever write a book I might have to name it: "100 Ways I Messed Up So You Don't Have To."

When You Can’t Control Anything Else, Work On Your Customer Service And Watch Your Bottom Line Grow - The title here alone qualifies as an important reminder and lesson for all of us who are stressed about the short and long-term implications of the Corona Virus. This article has five easy and effective pieces of advice that will help you get the wheels in motion on controlling the quality of your client experience moving forward.

What Does the Symmetry of Your Logo Say About Your Brand? - According to this HBR piece, "companies that want to craft an effective logo are better off considering how visual design will interact with brand personality." I'll leave it up to you to dig into this fascinating article if you want to know whether the boring companies are better served to go with a symmetrical or an asymmetrical logo.

Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.

- Pete