Thanks for opening up this edition of the Friday Four. Let's get things started by sharing a blog post from my own personal archives:
- A Niche Isn't Required to Start - I've gone on record on more than one occasion saying that it would be a good idea to establish a niche if you'd like your gym to thrive. This being said, there's a common misconception that, if you embrace this mindset, you shouldn't open doors until
you've pinned down an approach to niche development. This quick blog post explains why that mindset is wrong, and illustrates the fact that we had no specific intention of being "the baseball guys" at CSP upon opening our doors.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- If Corona Virus Is a War, Let's Do What the Military Does to Get Through It - I'd imagine many of you are dealing with the stress of outlining a reopening strategy for your gym without actually knowing what the applied restrictions will be. Are we dealing with a firm headcount
cap? Maybe a percentage of occupancy rating? I, for one, am completely in limbo, meaning that I have to plan for multiple scenarios. I found the four steps recommended in this article to be useful as I battle this uncertainty.
- Small Business Owner? 6 Reasons Why You Should Hire Your Child - I'd be jumping the gun a little bit if I were to bring my six year old to the office and put him to work, but I'd strongly encourage any gym owners with teenagers at home to give this small
business article a read. The first and fifth reasons shared here are just plain good parenting, and the second through fourth points were all pleasant surprises from a tax planning standpoint.
- Three Paths For a Soloist - Path #1 is one that I wish I had the courage to take. Path #2 best describes my approach to fitness business consulting and content creation. And, unfortunately, Path #3 is one that far too many gym owners embrace, pulling every business
around them down in their race to the bottom.
- Your Sales Have Cratered. Rent Is Due. Now What? - While I am in no way advocating that you intentionally put a stop to rent you are actually able to pay, I do agree with the move some states have made to extend
temporary residential eviction bans to commercial leases. This article discusses how to handle the delicate discussions relating to rent money you don't have to deliver to your landlord. According to this article, the abbreviated answer is to "play nice in the sandbox."
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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