Thanks for opening up this edition of the Friday Four. Let's get things started by sharing a podcast I was interviewed on in the past month or so:
- Muscles & Management - Episode #87 - This was a good conversation where Gerry DeFilippo and I went into some depth on our experiences in business school, the most valuable lessons we took away and continue to apply to our fitness
businesses today, and more.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Tools of Titans - Naval Ravikant (podcast) - The Tim Ferriss Show is one of the most downloaded podcasts on the internet, but it's length, often passing two hours in a given episode, can be a deterrent for listeners who are short on time. This new
short-form podcast is essentially a series of chapters from his book, Tools of Titans. The information is well-produced and quickly consumed. In this episode you'll learn from one of the more brilliant minds I've come across, Naval Ravikant.
- This Company's Huge Turnaround Started With a $25 Price Reduction - We don't offer complimentary initial assessments at Cressey Sports Performance, but this article is an illustration of one reason why I'd entertain the idea if we were
having a difficult time converting leads into paying business. Sometimes you've just got to get your foot in the door to demonstrate your worth before asking for dollars down the road.
- 7 Ways to Remove Biases From Your Decision-Making Process - Here's an interesting look at the many influences that can potentially impede leaders from making a clear and rational decision. I'd imagine different people will take different valuable tips away from this article, but
it was point number five in particular that blew my mind. Have a closer look to learn more about the impact that irrelevant alternatives can have in decision making, and pricing strategy in particular.
- The Art of Persuasion Hasn’t Changed in 2,000 Years - It might not be a bad idea to revisit and revamp your approach to selling as you return to business in the coming weeks, days and months, and reviewing Aristotle's thoughts on persuasion
would be a great place to start. This HBR article by Carmine Gallo (author of Talk Like TED) does a nice job of paring down the concepts from Aristotle's Rhetoric and making the material digestible.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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