Thanks for opening up this edition of the Friday Four. Let's get things started by sharing the information on a gym owner roundtable discussion I'll be contributing to this coming Tuesday:
- Fitness Business Owner Roundtable (FREE Webinar) - I'm excited to "sit down" with my longtime friends and fellow gym owners, Mark Fisher, Michael Keeler, and Luka Hocevar. This discussion is going to center
around our business reopening protocols and will also feature live Q&A from audience members. It's entirely free, so please consider signing up and joining us!
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- The Coronavirus Is Making Artists Go Virtual - Here's How That's Changing Their Bond With Their Audience - This article made it clear to me that fitness professionals (of the in-person
variety) are very much like musicians in the way that they've had to pivot their careers in recent months. Both parties are asking the same questions regarding technology, audience engagement, and the future of their fields in general. If nothing else, this piece should serve to remind you of two things: First, you're not alone in your struggle. And second, you might benefit from looking outside of your immediate industry for creative solutions to serving your clients
virtually.
- The 6 Most Useful Gmail Settings You May Have Overlooked - I was introduced to Gmail's canned responses feature by an article of this nature a couple of years back and it has since saved me hundreds of hours of work (literally).
Hopefully you pull one or two email efficiency hacks from this piece that save you similar time and headaches.
- The Future of Starting Strength Gyms - Most of us are going to need to issue a detailed updated on where our gym is and where it is headed to our clients in the coming days or weeks. It can be helpful to look at how other operations are
handling this task. This post from the team that oversees a string of Starting Strength locations illustrates how to be both transparent about challenges faced and optimistic about the future at the same time.
- Good Entrepreneurs Don’t Set Out to Disrupt - The great thing about achieving success in the gym ownership space is that it rarely requires the introduction of a fascinating new piece of training equipment or a revolutionary approach to fitness.
You can disrupt the competitive landscape of the local gym scene simply by having the best culture and being extremely talented at executing the long-standing basics of exercise instruction. This article tells a similar story, just in a more impactful way than I am able to!
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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