Thanks for opening up this edition of the Friday Four. Let's get things started by sharing a blog post from my own personal archives:
- Sometimes the Customer is Wrong - For the first time in 14 years of running CSP, I have an intern for more than a small handful of weeks. My guy Martin is around for the entire summer, and I recently had him condense all of my blog posts to date in a single place and categorize them
into a meaningful table of contents. Turns out I've published more than 176,000 words since 2015. This is the post he picked when I asked what his favorite was after having consumed all of them.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Pricing Strategies for Uncertain Times - Some gyms will need to increase their prices post-covid in order to get their heads above water. Others might need to drop prices to stay competitive in their market as "reopening discounts" begin popping
up all around town. And some businesses, like mine for example, will remain exactly where they were before the pandemic. There isn't a right or wrong approach, but any shifts in pricing strategy should be well thought out and clearly communicated to clients. This podcast episode was extremely insightful on the topic.
- How to Build a Business in a Recession - This one is a series of thoughts from the owner of a business that saw growth during economic downturns in both the late-90's and 2008. He shares thoughts on managing competition, transparency with
employees, and even naming your business.
- How To Develop A Mentoring Team - Plenty of fitness businesses like my own deliver internship programs that create both better coaches for the industry as a whole, and potential employees. The problem with
many of them, however, is that very few have a firm plan or curriculum in place to develop the coaches in question. The five steps outlined in this article could serve as a good intern development agenda if you don't have one in place already.
- Don’t Let Micro-Stresses Burn You Out - It's easy to categorize all of your stress as a function of workload or family responsibilities, but there is more to it than that. This HBR article delivers a framework through which you can pinpoint origins of the
"micro-stressors" that are eating away at your sanity before you hit a burnout wall. You might feel a little overwhelmed as your list of stressors accumulates, but the author wraps the piece by delivering three specific and manageable places to start when attacking your findings.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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