Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- 5 Reasons Why Influence Is More Important Than Brand Awareness - This was a timely piece hitting my radar in the week following my interview with Jordan Syatt where we discussed the pros and cons of having a large audience. This Entrepreneur article further reinforced
the message that having the biggest audience doesn't always equate to success (or even survival).
- 9 Topics You Should Never Discuss At WorkâBased On Science - Everyone seems to have a strong opinion on what should and should not be shared on social media for those of us who are building a brand, but I
rarely come across discussions on what should or should not be touched upon while at work. I'm sure my audience is pretty much split down the middle on many of these topics, but I'll tell you that I strongly agree with points #8 and #9 in this piece.
- What Really Prevents Companies from Thriving in a Recession - "When leaders run the numbers, adapting to change seems like a bad bet." How's that for a quote that resonates if you've been a business owner during the past six months? This
HBR article challenged me to think deeper about how I can reposition my resources during the impending recession as opposed to chopping them.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
