Thanks for opening up this edition of the Friday Four. Let's get things started by sharing a blog post from my own personal archives:
- "Not Right Now" Doesn't Have to Mean "Never" - I shared exact language for how you might go about reactivating a few former clients via email in this old-ish blog post. Hopefully you derive a little value from a quick re-read!
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Danny Meyer – The Power of Hospitality (podcast) - Danny Meyer wrote Setting the Table, one of my favorite books in the past five years. He's a wizard when it comes to creating and delivering a memorable client experience, and
his lessons are often directly applicable to gym ownership. Give this one a listen and make sure to play especially close attention to his ABCD acronym.
- Marketing Strategies to Boost Your Brand's Authority Effectively and Ethically - This was a great article outlining how and why you should go about defining a marketing philosophy that will guide all of the decisions you make in both paid and unpaid advertising efforts. If
you're interested in scaling up client loyalty whilst also improving the perceived quality of your services, this one is for you.
- The Perfect Done-For-You One-on-One Meeting Agenda for Managers - I increased frequency and got a little more intentional with my approach to one-on-ones with my entire team over the past 12-18
months and it has been a game changer for our operational productivity. I did so with the assistance of this clear, concise, and applicable agenda from my buddy Michael Keeler. This article is almost a year old, but I keep it bookmarked so that I can review it periodically and make sure that my habits are still strong.
- How to Lead When Your Team Is Exhausted — and You Are, Too - With colleges around the country being fully remote, CSP is unusually crowded this year. While we are very much respecting the rules of occupancy limitations and social distancing,
the gym is as busy as ever and expected to remain busier than usual through the spring and into the summer. This is obviously a good thing for the bottom line, but it is also concerning for my team, as our usual "down time" in March and April is essentially being eliminated. Instead of 10 challenging months of grinding followed by a brief reprieve, my guys are starting down a potential 20-month streak of overly busy gym. With this in mind, I'll be leaning heavily on the insights from this HBR
article.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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