Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- How to Benchmark Taco Bell's Winning Marketing Strategy - It appears that Taco Bell is the only brand under the YUM Brands umbrella (includes KFC, Pizza Hut, and more) that reported increased revenues in Q4. One tool that helped them pull this off was their malleable branding strategy. Give this
one a read to learn how they go about adjusting their brand positioning and messaging strategy continuously throughout a given year.
- How to Feel Less Icky About Networking - We're blessed to fill our employment needs by hiring former interns at CSP, but I realize that this isn't a resource that all gyms can tap into. Instead, I encourage fellow gym owners to be constantly
networking so as to pre-populate their list of potential future hires should they find themself needing to add a member to the team. There are some good networking habits outlined in this article that could help you as you work the happy hour social at your first in-person industry event post-covid.
- The Power of Personal Brand (Podcast) - I was so impressed by Tyra Banks' description of her approach to identifying vacant market space (reminiscent of the Blue Ocean Strategy) as her own personal modeling career evolved. This episode will be especially informative for business owners and fitness
professionals who feel the need to reinvent themselves at this moment in time.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
