Thanks for opening up this edition of the Friday Four. Let's get things started with a popular blog post from my own personal archives:
- Turn More Free Consultations Into Paying Clients With This Quick Tip - My business partner Eric passed along a great quote he read recently saying: "Operate free as a tactic, but not as a strategy." We don't offer free assessments in our operation, but I do understand why many of my
fellow gym owners choose to do so. This blog post might help you move some more of those freebies into the paying client category.
My Friday FOUR:
Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- How Much Vaccine Information Should You Demand From Employees? - Raise your hand if you were aware of the Genetic Information Nondiscrimination Act? Well it exists, and it impacts how you should go about inquiring about your employee's
vaccination plans. Give this a read and maybe save yourself some big headaches.
- Speak Out About Politics or Stay Silent? Either Way, Brands Can’t Win - If you're a business owner who is wavering on whether or not to discuss politics on the company social media platforms, this article will illustrate that you
lose either way. You'll especially enjoy this one if you're someone who likes to be buried in statistics illustrating the argument.
- This Startup Makes Company Org Charts Public - I love the idea of making organizational transparency a talent and client recruitment tool. As far as I know,
there are very few operations publishing their organizational charts within the private sector fitness space. Maybe CSP can be among the first to do so...
- Twitter Reveals 'Complex and Imperfect' New Design for its Branding - While most gym owners are worried about designing the perfect logo and branding strategy, Twitter, one of the most recognizable brands on the planet, is publicly
discussing an intentionally imperfect new approach. I don't know about you, but I find that to be refreshing.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
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