Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- Why Your Gym Must Pay You First (podcast) - If you're one of the many who have been recommended the Profit First model but haven't taken the jump in your own gym, this Two-Brain Radio podcast episode might give you the
nudge you need. The author of Profit First for Microgyms joined to explain the entire model in clear and simple terms.
- How to Grow Your Small Business Without Ruining Your Culture - This article is on-point based on my experiences seeing our business go from one location to two. I should note that I disagree with the concept of defining business culture. Culture isn't static, so we look at ours at CSP as a
constantly shifting dynamic driven by the variety of personalities coming and going through our space. The key is establishing understood values that serve as guardrails that the team and clients can function within.
- You Can’t Beat the Algorithm - I've recently needed to be reminded of the importance of prioritizing content quality over concerning myself with perfectly timing my posting strategy. I've been overthinking why engagement on certain platforms feels unpredictable from one week to the
next.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
