Four pieces of content I've consumed this past week that will influence my future blog material and challenge me to think differently about how I manage Cressey Sports Performance. As always, I'm looking to bring you some business-specific information from outside of the world of fitness. Enjoy:
- My Private Interview With Tony Robbins - Marketing Secrets (podcast) - There are only a handful of public speakers that lead me to wear out my notepad just about every time I listen to them. Tony Robbins is one of those people. I especially enjoyed his take on the
components of success and the consequences of demanding significance in our professional lives.
- Professor's Prediction Goes Viral: 'The Great Resignation Is Coming.' - Most of the gyms I know of have reopened and returned their team to action, so this supposed "great resignation" is unlikely to significantly impact us. This being said, I find the prediction to be both fascinating and likely
to happen in the rest of the business world. If you cater to a general fitness population, you've likely got a handful of clients who are entertaining the idea of a job change in the very near future.
- TikTok Tactics: What to Know About Reaching Audiences - I'm not ready to jump into the TikTok game myself, but I realize that many of my readers are. If you're one of the many who are intrigued but have no idea where to
start, this article might be of assistance for you.
- The Hazards of Being the Boss’s Favorite - Whether you're the boss's favorite, or you're the boss who has already decided on a favorite (you know you have one), this article will help you to identify some blindspots in your game. I especially appreciated the specific language
an employee can use when addressing this issue with the boss.
Make sure to let me know if you come across any material that you think I'd enjoy. More importantly, have a great weekend.
- Pete
